Friday, January 20, 2012

Bad Web Writing

       Now that you're all officially bloggers, it's a good idea to think about how your writing is working to communicate to your reader. There are some small yet important differences between the ways we read on the page and the ways we read on the web.
       Therefore, it's important that we as writers acknowledge these differences and develop a style of writing that's unique for the web. Here are four best practices:Keep paragraphs short: While our eyes are accustomed to large blocks of texts on the page (especially if you're a college student in the humanities), our eyes have a much harder time reading large chunks of texts on the screen. So it's a good idea to write in short paragraphs. A good rule of thumb is to keep paragraphs to a maximum of four sentences. White space is your friend. 
        Write for scannability: One of the ways we read differently on the screen is that we tend to scan words on the screen faster (and less in-depth) than words on the page. Ever wonder why that 1000-word, one-paragraph email never got read? This is why. Check out Best Practices for Web Writing.

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